Experience

Google | Senior Interaction Designer

JUN 2021 - PRESENT,   MOUNTAIN VIEW

• Led UX team to create Google One VPN across platforms from scratch (Android, iOS, Windows, & macOS) and evolved products based on performance data.

• Ideated products & improved features via integrating UXR findings & feedback.

• Defined MVP launch scope with PM & tech lead & strategized product roadmap.

• Proposed UX plan to cross-functional stakeholders to help business growth.

ServiceNow | Senior Product Designer

DEC 2020 - JUN 2021,   SAN DIEGO

• Served as lead UX designer on enterprise product - HR software across web to mobile platforms to increase subscriber engagement.

• Collaborated with PM and tech lead on implementation plan based on business priority and feasibility constraints.

• Coached and mentored junior team members, & contributed to their growth.

Prodege | Senior UX UI Designer

SEP 2019 - DEC 2020,   EL SEGUNDO

• Redesigned Swagbucks & MyPoints apps with human-centered experience. Dwell Time increased by 10.32% & 6.39% in the first app redesign version release.

• Established company design system based on Google Material Design.

• Served full-stack design from research, sketch, wireframe, interface design, prototype, testing, and design specs to conceptualize for CEO and stakeholder.

• Collaborated with PM, engineer, QA lead, and marketing team to deliver user-centric and crafted products. And NPS increased by 8+ and 15+.

• Mentored junior designers and hold monthly sharing for team growth.

Hylink Digital Solutions | Art Director

OCT 2017 - SEP 2019,   SANTA MONICA

• Created Bookable app, a client data analysis tool monitoring, and A/B testing ads to boost campaign performance. Customer Acquisition Cost per brand campaign decreased by 9.67%.

• Partnered with the PM & Marketing team to iterate the product and deliver the client campaign. Raised Bookable NPS by 10+ compared with the first release.

• Set style guidelines for clients’ business forms(e.g. Estee Lauder, Brand USA, etc.) Art directed & oversaw design team output based on the creative algorithm.

• Art directed and collaborated with the production team(20+ crews) on San Diego City Travel Commercial for Chinese marketing.

Frilly | Senior UX UI Designer

JUN 2017 - OCT 2017,   LOS ANGELES

• Led design team on Frilly app redesign to build user-centric Shop & Payment experience. RPU increased by 5.78%, channel Bounce Rate decreased by 12.73%.

• Worked closely with CEO, PM, marketing & CS teams on user insights that shape the core experience of the future version of the Frilly app.

PSA Group | UX UI Designer

MAY 2016 - MAY 2017,   SAN FRANCISCO

• Innovated human-centric mobility solutions, HUD, mobile app and smart city installation kits, for PSA 2030 SF Mobility project’s successful launch.

• Partnered with design lead, stakeholders, engineer, and industrial designer to create and iterate mobility ergonomics feasibility.

Weiyang Design Studio | UX UI Designer

JAN 2010 - JAN 2014,   BEIJING, CHINA

• Designed digital products on behalf of the client (e.g. Baidu & NetEase), including web/mobile UI design, digital ads, and creative campaigns.

• Worked with PM & design lead to create free podcast concepts by using Baidu Podcast API. Practiced fundamental product design skills in the client project.

Skills + Education + Voluntary

Design

Responsive Web Design • Mobile Application Design • User Interface Design • User Experience Design • Sketching • Wireframing • Prototype • Persona • User Journey • User Flow • Storyboarding • Branding • Art Direction • Design Pattern

Research

User Research • Usability Research • A/B Testing • Qualitative & Quantitative Research • Territory Mapping • Competitive Analysis • Heuristic Evaluation

Tools & Programming

Figma • Sketch • Adobe XD • Principle • Flinto • Invision • Miro • Adobe Creative Suite - PS | AI | AE • HTML • CSS • Javascript • JQuery

Education

M.F.A. Web Design & New Media | Academy of Art University 2014 - 2017, SAN FRANCISCO

B.A. Visual Design | Liaoning University 2008 - 2012, SHENYANG, CHINA

Voluntary

2019 Los Angeles Regional Food Bank Volunteer

2018 Los Angeles Regional Food Bank Volunteer

2017 City of Santa Monica Volunteer